KIA Super Bowl

#1 Automotive Super Bowl Spot - USA Today Ad Meter  |  #1 Most Effective Car Commercial - FoxNews  |  Creativity: Editor’s Pick  |  Shoot: Pick of the Week

The adventure beyond TV. We debuted an extended cut of our Super Bowl commercial in theaters, concluding with a QR code that directed moviegoers to TikTok, where they could watch a series of alternate endings without leaving the comfort of their seats.

In a first-of-its-kind initiative on TikTok, we created a series of extended endings. We also had a few TikTok creators make their own ending.