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Rory Odani

Creative Director | Art Director

Every great idea starts with a blank page. The best ones end up drawing people in.

I love helping brands become unexpectedly interesting. That's where attention lives. Whether the answer is a Super Bowl commercial, a social campaign, or something in between, I love finding ideas that make people see brands in a new way.

Kia “Binky Dad”

Integrated Campaign • Broadcast • Social • Creator Partnerships

A Super Bowl campaign that continued long after the final whistle.

The story didn't stop with the broadcast. After introducing audiences to Binky Dad during the Super Bowl, it continued on TikTok through multiple alternate endings, creator collaborations, and conversations that spread across social.

One-pager that summarizes the Kia SB campaign for "Binky Dad"

Jollibee Chicken Nuggets

A social-first launch built around one delicious question: Snack or Meal?

One Debate. Three Takes.

Building the Buzz

Launch

Coming Soon

California Lottery

Across multiple campaigns, we helped bring a more playful, modern voice to the California Lottery. From the relaunch of Mega Millions to long-running Scratchers campaigns, the work spanned broadcast, social, digital, retail, and experiential—finding new ways to make play feel as fun as the possibility of winning.

Mega Millions Re-Launch

We helped re-launch Mega Millions with a fun metaphor that captured the explosive growth of its jackpots.

A Little Play Can Make Your Day

Scratchers campaigns had always been about the ticket. We helped create the first-ever brand platform for Scratchers, shifting the focus from what you could win to the simple joy of playing.

Experiential launch placement asking if you 'TOSS OR SHOOT?' paper into trash cans to promotes the fun of play,

Social

OOH

Launch wild postings asking questions that encourage finding play in your life
Launch experiential on a shopping cart asks viewers if they 'Ride or Push?' to promote the fun of play

Playful Ways to Scratch

Building on our play-first platform, we found new ways to make scratching itself more entertaining.

Social

Jollibee Chicken Sandwich

Meet Chris P. Poultry: the Chicken Sandwich Attorney. His mission? Helping people recover from years of disappointing chicken sandwiches by making the case for Jollibee.

One-pager that summarizes the Chris P Poultry launch campaign for Jollibee's Chicken Sandwich

OOH/Guerilla

A car windshield with a political campaign flyer featuring a man in a suit and tie, with yellow and red text, partially visible on the driver's side.
Small airplane towing a political advertisement banner in a clear blue sky.
A city street scene featuring a sidewalk and a green park bench with a political campaign sign. The sign promotes Chris P. Poultry for Chicken Sandwich Lawyer, asking if viewers were victims of a joyless chicken sandwich, and includes a website. In the background, there are buildings, trees, and a clear sky.

AT&T

Created in response to Verizon's attacks on AT&T's network, the campaign quickly took on a life of its own. Kids' refreshingly honest perspective struck a chord with audiences, turning the work into a pop culture phenomenon that inspired countless articles, spoofs, and parodies. It remains one of AT&T's most successful and recognizable campaigns.

It’s Not Complicated: Kids

It’s Not Complicated: March Madness